I will be the first to admit, I was hesitant at the idea of using social media for a business when it first came out. I thought it would never work to sit at a computer and just type or push buttons instead of going out and having face-to-face conversations with people. And to a point, I was right. Social media can’t take the place of having that in-person interaction when recruiting people to your business. But over the past few years, social media has become a valuable and effective means to reach out to all new potential prospects, grow your team, and build a successfulRead More →

MUMBAI: Shemaroo Entertainment has managed to create its name in the international industry too. The company managed to be recognized globally through its social media campaign in October 2016 called #FilmiGaaneAntakshari. The company wins CMO Asia’s Social Media and Digital Excellence Award, Singapore 2017 for ‘Best Use of Twitter’. Prior to this, the campaign also bagged Golds at The Internet and Mobile Association of India (IAMAI), Goa Fest Media Abby and has its name registered in Limca Book of Records. There were approximately 40 countries that participated in the event that included Australia, Japan, UAE, Turkey and Vietnam among others. Shemaroo Entertainment director Hiren GadaRead More →

Q: Google has taken a lot of initiatives to help small and medium enterprises (SMEs) in India. What do you bring for SMEs in Goa? Shalini: The primary goal today is to educate SMEs in Goa about the advantages of adopting digital for their businesses and also recognising some of the reasons as to why these businesses are not coming online. There are around 100,000 SMEs in Goa. Little over 8,000 of them have a domain. Very small percentage of them have a website. The situation in Goa is not better off or worse off in rest of India, as there are 51 million SMEsRead More →