After facing flak for enabling advertisers to reach “Jew haters” and the presence of Russia-linked ads on its platform during the 2016 American presidential election, Facebook is planning to make scrutiny of some advertisements more stringent before they are published on its platforms. The social network is going to require ads that are targetted to people based on “politics, religion, ethnicity or social issues” to be manually reviewed before they go live, Axios.com reported late on Saturday. “With this update, we’ll be requiring more ads to go through human review,” according to an e-mail Facebook sent to advertisers and obtained by Axios. “New campaigns withRead More →

Here’s a ridiculous fact I just learned: Printer ink costs twice as much as Chanel N°5. Hold that in the back of your mind for a second. Now imagine you’re a multi-billion dollar fast food chain with more than 36,000 locations worldwide in more than 100 countries. Your golden arched logo is emblazoned on millions upon millions of beverage cups, French fry containers and takeout bags. Don’t forget about print advertisements, business cards, corporate marketing collateral, too. Every single one of those items will ultimately get thrown in the trash. That’s a lot of ink — twice as costly as Chanel N°5, remember — goingRead More →

HP lined up more partners for its 3D printing efforts, Stratasys launched systems for eyewear frame prototyping, and Carbon outlined a materials program for large manufacturers. As for HP, the company outlined a set of European customers at the TCT Show 2017. In addition, Henkel will become the first global reseller of HP JetFusion 3D printers. HP said it has 30 resellers and partners in Europe. New HP customers included Danfoss Group, ETH Zurich, Jaguar-Land Rover, KTM, and The Manufacturing Technology Center. HP also outlined more than 25 HP 3D Printing Reference and Experience Centers throughout Europe. Stratasys launched its VeroFlex Rapid Prototyping Eyewear SolutionRead More →

Six female officers of the Indian Navy today began a historic journey that will test their combined endurance and sailing skills. The six women left aboard the Indian Naval Sailing Vessel Tarini on a circumnavigation effort that will see the officers spend more than 200 days at sea. This is the first time in India’s history that an all-woman crew is attempting to circumnavigate the globe. Previous notable attempts to circle the world include Captain (retd.) Dilip Donde’s solo circumnavigation and Cdr Abhilash Tomy’s non-stop circumnavigation of the globe. Defence Minister Nirmala Sitharaman today flagged off 55-foot INSV Tarini from the INS Mandovi naval training base in Goa, biddingRead More →

MUMBAI: Shemaroo Entertainment has managed to create its name in the international industry too. The company managed to be recognized globally through its social media campaign in October 2016 called #FilmiGaaneAntakshari. The company wins CMO Asia’s Social Media and Digital Excellence Award, Singapore 2017 for ‘Best Use of Twitter’. Prior to this, the campaign also bagged Golds at The Internet and Mobile Association of India (IAMAI), Goa Fest Media Abby and has its name registered in Limca Book of Records. There were approximately 40 countries that participated in the event that included Australia, Japan, UAE, Turkey and Vietnam among others. Shemaroo Entertainment director Hiren GadaRead More →