After facing flak for enabling advertisers to reach “Jew haters” and the presence of Russia-linked ads on its platform during the 2016 American presidential election, Facebook is planning to make scrutiny of some advertisements more stringent before they are published on its platforms. The social network is going to require ads that are targetted to people based on “politics, religion, ethnicity or social issues” to be manually reviewed before they go live, Axios.com reported late on Saturday. “With this update, we’ll be requiring more ads to go through human review,” according to an e-mail Facebook sent to advertisers and obtained by Axios. “New campaigns withRead More →

Using lesser-known celebs and eschewing a press rollout, Google has quietly begun an ad campaign promoting its Maps feature. It comes days before the company is set to release its latest earnings report, where investors will be seeking signs of new revenue growth from features like ads in Maps. On Twitter, U.S. Soccer World Cup champion and Chicago Red Stars forward Christen Press promotes various locations and businesses—which range from a so-called dog “beach” along a lake to chain athletic-retailer Footaction—with the hashtag #OnGoogleMaps. “On days off, I follow my heart,” she writes. “Here’s my handy @GoogleMaps List to fit every mood.” Broadway actor Jeremy Jordan isRead More →