In: Advertising

Since marketing, advertising, and sales are interlinked to the success of any startup, it’s critical to understand how the principles of any one of the areas help in the growth of the startup overall. For example, an effective ad and an effective pitch often have commonalities that the startup can learn from and execute in their own setup. If you are a brilliant engineer, IT/tech wizard, or an industry insider, you can learn from these advertising principles to effectively grow your company: Focusing on the customer Quite often, advertising meetings go towards the idea of brainstorming and coming up with ideas that are appealing to theRead More →

In: Advertising

After facing flak for enabling advertisers to reach “Jew haters” and the presence of Russia-linked ads on its platform during the 2016 American presidential election, Facebook is planning to make scrutiny of some advertisements more stringent before they are published on its platforms. The social network is going to require ads that are targetted to people based on “politics, religion, ethnicity or social issues” to be manually reviewed before they go live, Axios.com reported late on Saturday. “With this update, we’ll be requiring more ads to go through human review,” according to an e-mail Facebook sent to advertisers and obtained by Axios. “New campaigns withRead More →

In: Advertising, Related News Goatimeline

Using lesser-known celebs and eschewing a press rollout, Google has quietly begun an ad campaign promoting its Maps feature. It comes days before the company is set to release its latest earnings report, where investors will be seeking signs of new revenue growth from features like ads in Maps. On Twitter, U.S. Soccer World Cup champion and Chicago Red Stars forward Christen Press promotes various locations and businesses—which range from a so-called dog “beach” along a lake to chain athletic-retailer Footaction—with the hashtag #OnGoogleMaps. “On days off, I follow my heart,” she writes. “Here’s my handy @GoogleMaps List to fit every mood.” Broadway actor Jeremy Jordan isRead More →

amp-google

In: Advertising

If some publishers are cooling on Facebook Instant Articles, they’re becoming hot and heavy with Google AMP, the search engine’s answer to Instant Articles. In February, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News. Publishers scrambled to adopt Google’s open-source code on their pages because search still drives close to 40 percent of referral traffic overall, and they know that as their audiences shift to mobile, having fast mobile pages can only help them get surfaced by Google’s algorithm. “We love it,” said Ben Robinson, Thrillist’s editorial director. Thrillist is getting 15 percent of its searchRead More →