In: Brand Consultation

126 years old company – Coca-Cola serves approximately 200 countries around the globe with Altogether 1.7 billion of Coke products eagerly consumed every day. An overwhelming number for a local company that invented the original Coca-Cola drink and typically sold it as a medicinal beverage. So how did they comfortably reach to the position in the global market they are precisely at now? Coca-Cola has managed the ability to keep their costumers interacted and involved with them through sentimental television commercials. Coca-Cola’s twitter and Facebook accounts have around 2.7 million followers all about the world in which 85% of the posts aim to directly promptlyRead More →

In: Brand Consultation

Cadbury, a brand that’s synonymous with all that is deliciously indulgent – has always managed to create ads that reinforced their brand and kept them in high standards amongst their competitive peers. Back in the day these ads were mostly for TV or print purposes, as creative as they were; they never failed to strike a chord with those heart strings and as a result attached a familiar sense of cherished sentiment to the brand. Mind you that this was as mentioned earlier back in the old days, when social media was an unheard of notion and where word of mouth was king. As timeRead More →

In: event

Under the banner of Sunshine Production, Chinchinim-based Bryan Fernandes is all set to win the Goan audience with his new DVD release ‘Sopon Zalem Purem’, which will feature noted singer Usha Uthup After the successful launches of ‘Koxttantlean Mhoji Kola’ (DVD/ACD), ‘Jezucho Mog Ek Vizmit’ (audio devotional), ‘Mummy-nk Daddy-k Ek Mogachi Bhett’ (DVD/ACD) and ‘Mhozo Heart Beat’ (audio CD), Chinchinim-based Bryan Fernandes is all set to win the Goan audience with his new DVD release ‘Sopon Zalem Purem’, under the banner of Sunshine Production. The DVD will be released today, November 9, 2018 at the hands of Fr Conceicao D’Silva at Our Lady of SnowsRead More →

In: Brand Consultation

The air is filled with a new exuberance. Prime Minister Narendra Modi’s vision of ‘Make In India’ aspires to turn India into a manufacturing hub for the rest of the world. Alongside, his invitation to US companies to participate in India’s industrial space signals a robust development for India’s booming SME community. At an estimated 64 million in 2016, India has the second largest number of SMEs in the world, with China leading the table. While it has been established that SMEs have the potential to drive industry growth, what most entrepreneurs do not realise is that apart from conducive administrative reforms, some of theRead More →

In: Brand Consultation

It is important to any Retail store that to sustain business they must keep two things in mind. One, acquisition of new clients and two retaining their existing clients. Its becomes easy to attract and acquire new clientele by putting forward a fabulous shopping experience and by keeping your quality consistent along with a good and strong producer- consumer relationship, retaining your existing clients will be made easy. It is also highly important and you form a unique identity for yourself in the market. Never discount your brand as it will automatically drop the value of your brand. . . We at GoaTimeline will assistRead More →

In: motor Vehicle

The Indian auto industry is expected to be the world’s third largest by 2018 only behind China and the US. (India is currently world’s second largest two-wheeler manufacturer). The industry accounts for 7.1% of the country’s Gross Domestic Product (GDP). The Two Wheelers segment is the leader of the Indian Automobiles market with 79% market share owing to a growing middle class and a young population. Moreover, the companies growing interest in exploring the rural markets further aided the growth of the sector. The Passenger Vehicle (PV) segment has 14% market share. It has been a year since the government demonetised Rs 1000 and RsRead More →

In: event

PANAJI: Shraddha Kapoor and I have our roots in Goa, said yesteryear actress Padmini Kolhapure speaking at IFFI’s Bioscope village on Tuesday night. It was a story studded affair at the inaugural of Bioscope on Tuesday at Campal actress Shraddha Kapoor, her maternal aunt and veteran actress Padmini Kolhapure and renowned filmmaker Subhash Ghai. The trio formally inaugurated the event amidst the rush among fans who swarmed around the stage to get a glimpse of the stars. Speaking in Marathi, Kolhapure welcomed the concept of Bioscope and said, Iffi is getting larger with each passing year. “I am a half Goan. My grandmother is from Panaji so Shraddha and I, weRead More →

In: Social Media Marketing

I will be the first to admit, I was hesitant at the idea of using social media for a business when it first came out. I thought it would never work to sit at a computer and just type or push buttons instead of going out and having face-to-face conversations with people. And to a point, I was right. Social media can’t take the place of having that in-person interaction when recruiting people to your business. But over the past few years, social media has become a valuable and effective means to reach out to all new potential prospects, grow your team, and build a successfulRead More →

In: event

Panaji: Rated among the top 10 music festivals of India, the 37th edition of the Surashree Kersarbai Kerkar Sangeet Samaroha will be organized by Kala Academy, Panaji, from November 3 to 5. Kala Academy chairman and minister for art and culture Govind Gaude will inaugurate the festival at 5.45pm on November 3 at Dinanath Mangeshkar Kala Mandir, Kala Academy. A symposium on ‘Future of Indian Classical Music’ will be held as a curtain rasier from 10.30am-1.30pm on November 3 at the Black Box with music experts Arawind Thatte, Shashank Maktedar and Chaitanya Kunte in participation. It will be moderated by music critic Mukund Sangoram.  AfterRead More →

In: Advertising

Since marketing, advertising, and sales are interlinked to the success of any startup, it’s critical to understand how the principles of any one of the areas help in the growth of the startup overall. For example, an effective ad and an effective pitch often have commonalities that the startup can learn from and execute in their own setup. If you are a brilliant engineer, IT/tech wizard, or an industry insider, you can learn from these advertising principles to effectively grow your company: Focusing on the customer Quite often, advertising meetings go towards the idea of brainstorming and coming up with ideas that are appealing to theRead More →