Being associated with newspaper advertising in Goa since over a decade, I have observed that newspaper advertising remains a popular method of advertising for various businesses. A newspaper is the staple of every household in India. Being one of the more popular methods of advertising in Goa, and across India as well, it offers numerous advantages over the other conventional methods of advertising – foremost being visibility and reach.
Having discussed the advantages of advertising in India previously, I would now like to introduce you to the versatile world of newspaper advertisements. Newspapers cater to a large demography. They reach across towns and cities, and are read by people in all age groups. Since a good newspaper is divided into sections appealing to different genres and generations of readers, it is possible to strategically place an advertisement. Also, as most people read the newspaper in leisure, they are likely to spend much more time on a newspaper advertisement than a commercial that flashes in front of them for few seconds on a billboard or the television.
Most people rely on newspapers as a trusted source of information. They read newspapers on a routine basis, and usually expect the newspaper to carry advertisements. The advertisements can be in different formats, sizes, coloured or grayscale. The advertisements can be easily modified, and reach out to millions of people with reasonable investment.
Being one of the premier newspaper advertising agencies in Goa having many other branches such as our Goa Event Management branch and the Goa printing branch, we have a vast clientele locally and globally – and It comes as no surprise to us that we receive the maximum number of requests for newspaper advertisements, thus having a dedicated team to create unique and attractive newspaper ads using graphics and text strategically.