In my previous post, I had discussed the benefits of advertising for business. I had also touched upon different kinds of advertisements that are popular in the market as of now. As the head of one of the topmost advertising agencies in Goa, I would like to share some insights on out of home advertising through my post today.
The latest promotional trend, out of home advertising is the fastest way to make yourself visible in the market. Either indoor or outdoor advertising can be employed. Although, both refer to methods of out of home advertising, indoor advertising mainly implies advertising indoors in places such as malls, theaters, restaurants, airports, washrooms etc, whereas outdoor advertising, simply put, means putting your advertisements in open spaces such as next to a busy highway or an open parking.
Depending on the product to be advertised, both methods are equally effective. The benefit of indoor advertising is that it can capture a certain type of audience that frequents the place where you are advertising. For example, placing billboards for your new range of cosmetics in a shopping mall can provide an instant boost to your sales. On the other hand, the benefit of outdoor advertising lies in the concept of permanence and routine. If the advertisement is positioned strategically and smartly drafted to convey the intended meaning in the few seconds that a passer-by can spare, it can create a strong impact on the customers who will pass by the advertisement everyday. The reach of an outdoor advertisement is much more as it is not targeting any specific audience, but is placed in the open for everyone to see.
Today, the trend of washroom advertising is catching up fast. Part of the indoor advertising strategy, it provides the benefit of a captive audience. There is a lot of space to place creative and attractive advertisements, and they are guaranteed to reach the consumers.
In the current business scenario, where the avenues for advertising are unlimited, it may be confusing to decide on the best mode of advertising for your business. At GoaTimeline, with a decade of experience in various portfolios such as working as an advertisement agency, a printing agency, an event management company and running an online news portal, our team understands the dilemma of the clients. It is not just enough for an advertising company to create an advertisement for its clients, it is more important to advise the clients on adopting the right marketing strategy to reap maximum benefits from an advertisement. Thus, whatever mode you choose, make sure you take professional advice keeping in mind the nature and type of the product as well as the audience that you need to reach out to.