Public Relations

In: Public Relations

Some public relations professionals are stuck in the PR equivalent of the original “Psycho” shower scene. It can be terrifying to watch. If you want to improve your results, heed this advice to avoid horrific PR practices: Don’t blast out a press release and expect top tier media coverage. There are few things more frightening than the “spray and pray” approach to coverage. Strategic PR folks shouldn’t send mass press releases to lists of reporters without identifying their target audience. To avoid this ghastly PR faux pas, always work from a well-planned media relations pitching strategy based on relationships and reporters’ beats and specialties. Don’tRead More →

In: Public Relations

Image credit: Getty Images If you’re a on a budget and can’t hire a PR company, then follow these tips to get mentioned by publications. By Neil Patel Has a journalist ever shot you down? Don’t feel too bad because it’s a common occurrence in our field. I can’t tell you how many times I’ve tried to pitch a story about my business to a reporter, and he or she has told me they’re not interested. That’s because journalists can smell PR miles away. And they’ll call you out on it. The only way to get a reporter to start to listen to you isRead More →