In: Social Media Marketing

I will be the first to admit, I was hesitant at the idea of using social media for a business when it first came out. I thought it would never work to sit at a computer and just type or push buttons instead of going out and having face-to-face conversations with people. And to a point, I was right. Social media can’t take the place of having that in-person interaction when recruiting people to your business. But over the past few years, social media has become a valuable and effective means to reach out to all new potential prospects, grow your team, and build a successfulRead More →

In: event

Panaji: Rated among the top 10 music festivals of India, the 37th edition of the Surashree Kersarbai Kerkar Sangeet Samaroha will be organized by Kala Academy, Panaji, from November 3 to 5. Kala Academy chairman and minister for art and culture Govind Gaude will inaugurate the festival at 5.45pm on November 3 at Dinanath Mangeshkar Kala Mandir, Kala Academy. A symposium on ‘Future of Indian Classical Music’ will be held as a curtain rasier from 10.30am-1.30pm on November 3 at the Black Box with music experts Arawind Thatte, Shashank Maktedar and Chaitanya Kunte in participation. It will be moderated by music critic Mukund Sangoram.  AfterRead More →

In: Advertising

Since marketing, advertising, and sales are interlinked to the success of any startup, it’s critical to understand how the principles of any one of the areas help in the growth of the startup overall. For example, an effective ad and an effective pitch often have commonalities that the startup can learn from and execute in their own setup. If you are a brilliant engineer, IT/tech wizard, or an industry insider, you can learn from these advertising principles to effectively grow your company: Focusing on the customer Quite often, advertising meetings go towards the idea of brainstorming and coming up with ideas that are appealing to theRead More →

In: printing

Ghana: Wear and tear of books, especially, of children is commonplace.Their enthusiastic and, sometimes, rough reading style leaves many books last below their span. Government, schools and even parents are compelled as a result to replace them at a huge cost. There appears to be some relief, however, as the Kwame Nkrumah University of Science and Technology moves into printing children’s books with leather. Nothing can salvage them, and replacement is inevitable. It’s an annual ritual. The Department of Integrated Rural Art and Industry investigated and experimented the use of leather for children’s books. Leader of the team championing this, Dr John Osei Bobie toldRead More →

In: Advertising

After facing flak for enabling advertisers to reach “Jew haters” and the presence of Russia-linked ads on its platform during the 2016 American presidential election, Facebook is planning to make scrutiny of some advertisements more stringent before they are published on its platforms. The social network is going to require ads that are targetted to people based on “politics, religion, ethnicity or social issues” to be manually reviewed before they go live, Axios.com reported late on Saturday. “With this update, we’ll be requiring more ads to go through human review,” according to an e-mail Facebook sent to advertisers and obtained by Axios. “New campaigns withRead More →

In: printing

Voxeljet AG, a leading provider of high-speed, large-format 3D printers and on-demand parts services to industrial and commercial customers, today announced the release of PolyPor C2 (PPC²). PPC² is an advanced PMMA 3D printing process to achieve overall higher quality outcomes in investment casting. The process will be officially presented at the 64th Technical Conference and Equipment Expo, taking place in Covington, KY, USA from October 15th to 18th, 2017. 3D printed impeller that is printed using PPC² (Photo: Business Wire) Higher resolution The new PPC2 is a modified version of the existing PolyPor PMMA processes, offered by voxeljet, which are primarily used to create investment casting patterns.Read More →

In: Goa

A weekend of conversations, collaborations and exchange of ideas with people from diverse fields such like design, performing arts, entrepreneurship and education – all under the Goan sun. The fifth edition of The Goa Project is all set to kick off on October 6 at Panjim in Goa. A crowdsourced un-conference, ‘The Goa Project’ this year is focused on eight tracks: music and sound, design, interactive media and cinema, performing arts, fringe and geekery, society/ education, workshops and presentations. According to Udhay Shankar, Co-Founder of The Goa Project, “The vision for The Goa Project is to create a community of passion at the intersection of disciplines forRead More →

In: printing

Here’s a ridiculous fact I just learned: Printer ink costs twice as much as Chanel N°5. Hold that in the back of your mind for a second. Now imagine you’re a multi-billion dollar fast food chain with more than 36,000 locations worldwide in more than 100 countries. Your golden arched logo is emblazoned on millions upon millions of beverage cups, French fry containers and takeout bags. Don’t forget about print advertisements, business cards, corporate marketing collateral, too. Every single one of those items will ultimately get thrown in the trash. That’s a lot of ink — twice as costly as Chanel N°5, remember — goingRead More →

In: printing

HP lined up more partners for its 3D printing efforts, Stratasys launched systems for eyewear frame prototyping, and Carbon outlined a materials program for large manufacturers. As for HP, the company outlined a set of European customers at the TCT Show 2017. In addition, Henkel will become the first global reseller of HP JetFusion 3D printers. HP said it has 30 resellers and partners in Europe. New HP customers included Danfoss Group, ETH Zurich, Jaguar-Land Rover, KTM, and The Manufacturing Technology Center. HP also outlined more than 25 HP 3D Printing Reference and Experience Centers throughout Europe. Stratasys launched its VeroFlex Rapid Prototyping Eyewear SolutionRead More →

In: printing

The art of printmaking is witnessing an upward swing and artists in Goa are finding this genre of art viable, both in terms of creativity and commercial value. Originating in China in 105 AD, the ancient art of printmaking/graphic art found favour across the globe with European masters like Rembrandt and Goya. Although embraced in India around the 20th century, Goa was introduced to printmaking as early as 1556 with the advent of the first lithography machine in India. But the art form remained relatively obscure in Goa, up until a decade ago, when it began witnessing an upsurge. Carried forward by a committed community of versatileRead More →