126 years old company – Coca-Cola serves approximately 200 countries around the globe with Altogether 1.7 billion of Coke products eagerly consumed every day. An overwhelming number for a local company that invented the original Coca-Cola drink and typically sold it as a medicinal beverage. So how did they comfortably reach to the position in the global market they are precisely at now? Coca-Cola has managed the ability to keep their costumers interacted and involved with them through sentimental television commercials. Coca-Cola’s twitter and Facebook accounts have around 2.7 million followers all about the world in which 85% of the posts aim to directly promptlyRead More →

Cadbury, a brand that’s synonymous with all that is deliciously indulgent – has always managed to create ads that reinforced their brand and kept them in high standards amongst their competitive peers. Back in the day these ads were mostly for TV or print purposes, as creative as they were; they never failed to strike a chord with those heart strings and as a result attached a familiar sense of cherished sentiment to the brand. Mind you that this was as mentioned earlier back in the old days, when social media was an unheard of notion and where word of mouth was king. As timeRead More →

Conventional media also called as “old media” is used for mass communication, advertising and marketing and in trend before the advent of the internet and social media. Traditional media includes a number of tools of communication such as magazines, books,newspapers, radio and television broadcasts etc. The procedure of traditional marketing can include print advertisements, like newsletters, billboards, flyers and newspaper print ads etc. The advantages of traditional marketing would be:- 1.In traditional marketing, it is easier to engage with your local customers through radio or news ads etc. 2.Studies suggest that hard copy marketing are easier to process and recall. 3.It has a high andRead More →

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The key advantage of online marketing is the ability to make better customer contact. A link from an online ad which would be the first page customers see where they feed in their details like email address, name, and contact number.Emails can be automated with specialized software or through Internet product vendors. Goa Timeline is here for you to help your business excel. .Read More →

Digital marketing in India seems to be on the cusp of a revolution. The enormous growth in the use of smartphones, easy access to the internet, the surging use of social media and an ever-increasing use of online shopping portals do indicate that the time is right for online marketing avenues to become serious contenders to traditional marketing avenues in India. India will have around 500 million internet users by June 2018. This will create ample business opportunities to sell services and products to a growing population of tech-savvy internet users. In a country where mass preference is given to digital marketing above all else,Read More →

Under the banner of Sunshine Production, Chinchinim-based Bryan Fernandes is all set to win the Goan audience with his new DVD release ‘Sopon Zalem Purem’, which will feature noted singer Usha Uthup After the successful launches of ‘Koxttantlean Mhoji Kola’ (DVD/ACD), ‘Jezucho Mog Ek Vizmit’ (audio devotional), ‘Mummy-nk Daddy-k Ek Mogachi Bhett’ (DVD/ACD) and ‘Mhozo Heart Beat’ (audio CD), Chinchinim-based Bryan Fernandes is all set to win the Goan audience with his new DVD release ‘Sopon Zalem Purem’, under the banner of Sunshine Production. The DVD will be released today, November 9, 2018 at the hands of Fr Conceicao D’Silva at Our Lady of SnowsRead More →

The air is filled with a new exuberance. Prime Minister Narendra Modi’s vision of ‘Make In India’ aspires to turn India into a manufacturing hub for the rest of the world. Alongside, his invitation to US companies to participate in India’s industrial space signals a robust development for India’s booming SME community. At an estimated 64 million in 2016, India has the second largest number of SMEs in the world, with China leading the table. While it has been established that SMEs have the potential to drive industry growth, what most entrepreneurs do not realise is that apart from conducive administrative reforms, some of theRead More →

It is important to any Retail store that to sustain business they must keep two things in mind. One, acquisition of new clients and two retaining their existing clients. Its becomes easy to attract and acquire new clientele by putting forward a fabulous shopping experience and by keeping your quality consistent along with a good and strong producer- consumer relationship, retaining your existing clients will be made easy. It is also highly important and you form a unique identity for yourself in the market. Never discount your brand as it will automatically drop the value of your brand. . . We at GoaTimeline will assistRead More →

The Indian auto industry is expected to be the world’s third largest by 2018 only behind China and the US. (India is currently world’s second largest two-wheeler manufacturer). The industry accounts for 7.1% of the country’s Gross Domestic Product (GDP). The Two Wheelers segment is the leader of the Indian Automobiles market with 79% market share owing to a growing middle class and a young population. Moreover, the companies growing interest in exploring the rural markets further aided the growth of the sector. The Passenger Vehicle (PV) segment has 14% market share. It has been a year since the government demonetised Rs 1000 and RsRead More →