Brand Consultation

126 years old company – Coca-Cola serves approximately 200 countries around the globe with Altogether 1.7 billion of Coke products eagerly consumed every day. An overwhelming number for a local company that invented the original Coca-Cola drink and typically sold it as a medicinal beverage. So how did they comfortably reach to the position in the global market they are precisely at now? Coca-Cola has managed the ability to keep their costumers interacted and involved with them through sentimental television commercials. Coca-Cola’s twitter and Facebook accounts have around 2.7 million followers all about the world in which 85% of the posts aim to directly promptlyRead More →

Cadbury, a brand that’s synonymous with all that is deliciously indulgent – has always managed to create ads that reinforced their brand and kept them in high standards amongst their competitive peers. Back in the day these ads were mostly for TV or print purposes, as creative as they were; they never failed to strike a chord with those heart strings and as a result attached a familiar sense of cherished sentiment to the brand. Mind you that this was as mentioned earlier back in the old days, when social media was an unheard of notion and where word of mouth was king. As timeRead More →

The air is filled with a new exuberance. Prime Minister Narendra Modi’s vision of ‘Make In India’ aspires to turn India into a manufacturing hub for the rest of the world. Alongside, his invitation to US companies to participate in India’s industrial space signals a robust development for India’s booming SME community. At an estimated 64 million in 2016, India has the second largest number of SMEs in the world, with China leading the table. While it has been established that SMEs have the potential to drive industry growth, what most entrepreneurs do not realise is that apart from conducive administrative reforms, some of theRead More →