Television holds a revered place in our households. We are all captive audience when it comes to our favourite serials. Thus, what better way to reach out to a large number of people than the tube!
We are all aware of the advantages of advertising in India or anywhere else – marketing and brand consciousness. Goa being a hub of tourist and industrial activity is no different. Different types of businesses choose different modes of advertising in Goa, however, TV advertising in Goa remains the most popular choice.
Television advertising offers a lot of perks over traditional media – the prime being increased visibility, targeted audience and lasting impact. Let’s discuss each of these points in detail.
The effectiveness of an advertisement is proportional to it’s reach. Since television has a large audience and has consistently been voted in many surveys as the favourite leisure time activity of most individuals – there is no doubt that it is one medium that has access to the largest number of people.
Targeted audience – this basically implies that through the medium of television, it is possible to strategically place your advertisement so that it reaches the right people directly! It is a known fact that each channel or series has its own special following. Thus, advertising for toys on a cartoon channel, or advertising for kitchenware during cookery shows, takes your message right across to the prime buyers.
Being engaged in television advertising in Goa for over a decade, I have observed that the key to a successful ad campaign is the impact it leaves on the audience. Since advertising on television is expensive and the commercials are of a short duration, it is important to ensure an intelligent script that engages the consumers. The biggest advantage lies in the fact that television advertisements appeal to all the senses – sound, sight and movement. There is also the option to engage star power for stronger branding.
As a renowned advertising agency in Goa with experience in related fields such as event management in Goa, printing services etc., our team at GoaTimeline has in depth knowledge and experience in the field of advertising and marketing. It is our strong belief that although new media such as social networking and online marketing have taken the market by storm, the charm of tele-advertising is here to stay!