Do you know that in the year 2015, 6.5% of the advertising share belonged to the outdoor advertising media? Do you also know that Out of Home or indoor advertising (advertising in malls, movie halls, restrooms and health clubs) has been found to generate more action from a targeted consumer base than television ads?
What is Outdoor Advertising?
How many times has that billboard caught your attention everytime you zoomed across the highway? Do you remember the family planning measures made popular by the government by advertising on public buses? A sure shot way to catch attention, isn’t it…
Outdoor advertising refers to any kind of advertising you employ outdoors to publicize your product or spread your message. Billboards and hoardings or advertisements placed at bus stops and railway platforms are popular means of outdoor advertising. In Goa, who can miss the billboards of various 5 star hotels vying for attention as soon as you step out of the airport?
Owing its origins to the cave paintings of Egyptian times, the modern origins of billboard advertising can be traced to the invention of lithography in 1790s. Taking the market by storm in the 1990s, the light industry played an important role in making billboards successful as LED lighting and solar lighting could make these visible at night at low cost.
At GoaTimeline, with our years of experience in advertising and printing in Goa and other parts of India, we strongly believe that even though advertising continues in many forms, the humble billboards are here to stay – the true testament to flexibility, durability and all-weather approach of marketing.
Not to be confused by its name, indoor advertising (more popularly known as Out of Home or OOH advertising) is a modern twist to outdoor advertising. Instead of having billboards in the wide open, indoor advertising employs catchy posters and ads to reach people who are scouting indoors (though outside their homes) – washroom advertising in bars, restaurants, malls and health clubs is the most commonly employed form of OOH advertising.
This kind of approach offers three distinct advantages:
With indoor advertising, you can reach your audience anywhere – advertise your music to music-lovers in a rock café in Goa or make your health drink popular by advertising it in a gym. You can cover the empty walls with attractive ads that are sure to make an impact on the viewers’ mind.
According to a research by Smithers Pira, the global signage market earned over $49.4 billion in the year 2014 and this figure is expected to rise to $49.8 billion in the year 2020.
Breaking up the signage market, indoor marketing constituted 72% of the market share, while outdoor marketing constituted 28% of the market share in the year 2014. It is predicted that by the year 2020, the demand for signage printing will rise by 0.8% with the indoor marketing sector expected to grow at an average of 1.2% while outdoor advertising market share expected to decline by 0.4%.
Outdoor advertising and Indoor advertising in Goa is employed by most businesses including hotels, cafes and other industries. It is one of the most cost-efficient as well as effective method of reaching out to a large audience. While outdoor advertising in Goa can make you reach thousands of people, indoor advertising in Goa can be employed to reach out to people of certain age or gender.
At GoaTimeline, we provide unique and creative end-to-end solutions for your marketing needs, including indoor and outdoor advertising as well as all kinds of printing solutions. So if you are looking to take your business to people, it is time to place your advertisements outside the customers’ homes.