Despite the invasion of our time and space by the television, the Internet and the likes, listening to our favourite melodies on the radio never fails to bring a smile on our faces. The radio is an integral part of our lives. Most of us are hooked on to the FM while driving, while getting dressed in the morning and sometimes even while working!
From modern cities to rural areas, the radio has a very wide audience.
There are so many mediums of advertising available today that it may become difficult to choose the right one for your business. However, nothing can undermine the advantages of advertising in India via the radio. Being an established advertising agency in Goa, we have noticed that over the years the popularity and effectiveness of radio advertising in Goa and everywhere else has only increased.
Radio is a unique medium as it offers certain unmatched features. At the low cost of radio advertisements, you can have your advertisements aired repetitively. It is a known fact that repetitive sound leaves a lasting impression on the memory of the listeners, which is what we expect out of an effective ad campaign.
It is also possible to choose the exact audience that you would like to target and also at what time of the day you would like to reach out to them. The FM radio advertisers know exactly the genre of listeners that favour their channel and you can choose to air your advertisement on the particular channel that is most favoured by your target audience. Further, most radio listeners are passive listeners and usually engaged in another activity such as driving, walking or cooking while listening to the radio. Thus, what better time to reach out to them than when they are engaged in a similar activity as the product or service that is being advertised.
Being with the media for over twenty years and providing ace services such as advertising in Goa, printing, PR and event management in Goa through my multi faceted company – the GoaTimeline – I can say with authority that radio advertising is one of the most effective ways to market your products. It gives the benefit of repetition, the opportunity of personalisation by airing views of customers and running live competitions etc., and being cost effective can be used in conjunction with other mediums such as the television or print.